Your e-commerce website must speak to the customer, and they must have something that makes the site easier for them to use. You can reach your customers much more easily if you are using all eight items below. You do not need to use all these things at the same time, but you must decide what will change. You can shift your business’ focus, and you will satisfy every customer who comes through the door.
- A Large Selection
You must have a large selection, and your catalogue must be so vast that customers do not typically have a chance to go through everything. They must be forced to search the site so that they can find new treasures every time they come to the site. Customers complain that they want simplicity, but they would prefer to have a large list of things they can shop from.
- Unique Products
You must have unique products on your site that no one else has. Your customers will be drawn to things that they do not recognize, and they are much more likely to come back because they want to see what else you have uploaded to the system. You might make your own products, or you could offer something that your customers will be entranced by because they cannot find it elsewhere. The unique products in your catalogue should be highlighted on the home page, and they must lead every search.
- A Shopping Cart
Your customers must have a shopping cart that will help them save all the items they are interested in buying in the future. You might want to give your customers a cart that allows them to save items for later, or you could give them a cart that will make recommendations. You could make a shopping cart that allows your customers to check out at once, or you could create a cart that allows them to send wishlists.
- A Search Bar
As many other points that can personalize a customer’s journey, having a search bar on the site plays a pivotal role. All e-commerce sites must have a search bar that allows your customers to search for what they want when they want. They get into the depths of the site much faster if they have access to the search bar, and they might find things by accident that they did not think they would purchase. The people who are using the search bar expect your site to be convenient, and you have made this a possibility with a simple search bar. You might allow your customers to narrow their searches, and that will allow them to choose a price range, brand, or colour. You must allow your customers to navigate the site in a much simpler fashion so that there is no problem finding something. You do not want to frustrate your customers to the point that they want to leave.
- A Contact Page
You must create a contact page that is easy to use, and you should allow for live chat if possible. Your customers want to get in touch with you when they have questions, and even something as simple as a contact form helps. You could set up a live chat window that allows you to talk customers through problems, and you might want to have a phone line that allows you to speak to them directly. An email address helps your customers reach out to you when needed, and you could send back long-form answers when needed.
- Better Product Descriptions
You must use the best language possible to describe products. This is your chance to sell your products to your customers with language that will make them more interested. You can give your customers the best description of the product, and you could add all the dimensions and statistics for the product. You must create a large product page that will suck in your customers. They must have a chance to comparison shop, and you could add charts to the pages that make their shopping experience easier. You could go so far as to create a comparison page that will draw information from each description to create a chart. Your customers can make their decisions much faster, and they will come back because they find your site so easy to use.
- A Clearance Section
The clearance section that you put on your site makes it that much more fun to shop because your customers can at least look for deals every time they come to the site. They will want to see what just went on sale, and you should advertise the clearance section so that your customers know it is there. You often have to release as much inventory as possible, and you will find that you could have your clearance be the place where most people buy. Do not be afraid to create a sale just to generate interest, and remember that you can use these pages to generate interest in new products. Tell your customers that this is the old version of something new you have ready for them in the regular catalogue.
- Lower Prices
You must have lower prices than your competitors. People are shopping on your site because they are expecting to get a good deal. The public discourse on shopping online is that online catalogues are cheaper. Everyone thinks this inherently because that is what we have been led to believe generally. If you have prices that are higher than the competition, people will stop coming back.
There are many people who will start an e-commerce site because they want to have an easy place to sell their items. However, they might not put it together in the right way. You must use a host that helps you build your e-commerce site into something that you will be pleased with, and you must create a site that has much lower prices. The people that come to your site have no interest in paying more, and they do not want to get turned around by a confusing site that has no search bar.