SEO basics made Ease: Understanding SEO Instantly
People may think that SEO is complicated. SEO has some purposes like creating a great and seamless user experience and communicating your intentions to all search engines. Therefore, you can be recommended. All you need to do is understanding SEO basics. Therefore, you can understand and find the best way to extend the traditional marketing. Basically, it consists of 9 main steps: market research, keyword research, on-page optimization, site structure, link building, brand building, viral marketing, adjusting and staying up to date. Here, we will give you some brief explanations about how to develop SEO.
Understand the Market Research
First of all, SEO basic tips, you have to be aware of your market research. Take a search in major search engine to find the websites types are ranking for word that you believe it is essential like colleges, government institution, and media. Those terms are important but you can hardly rank for queries types. The research, furthermore, can be extended out from the search results with SEO for Firefox. You can find various marketing data such as site age, Google PageRank, inbound link count, if any educational or governmental sites link at site, if it is listed in major directories, and, if any blogger link at the sites.
Have a Keyword Research
The next SEO starting tips is keyword research. You should find the keywords people often search for by using the SEO Book keyword research tool. There, you will find Long Tail and popular keywords that are related to the industry you perform. The references include Wordtracker, Google Keyword Tool and other most-used research tools for keyword.
Why Content is Important
When you are developing SEO, you should consider these things; content, performance, authority and user experience. If you have accomplished those things, the search engine will be able to do their best performance. They will direct the users to your websites and read your content. Therefore, you must be relevant and excellent. However, as one of SEO base tips, be careful in using keywords in your page. When you use it too much, it can lead to keyword stuffing. Make sure that your site has several ads in good amount. The abundance of ads can cover your content so people can hardly find it. It leads to bad rating for your site. Search engine will not recommend your website or even find it.
Understand your Business Deeply and Thoroughly
When you decide to build a website for your business, you must know the business very well. Make sure that you can define a conversion. Be aware of your goals. Know your liabilities and assets. And make sure that you also have a good quality, not only impressions to attract people’s attention. As one of SEO basics, relate also your website to some channels or social media like Pinterest, LinkedIn, Facebook, Twitter, e-mail or even offline media like television and radio. Relating your business and website to those channels can train the users to take a look at your business, besides becoming one of branding efforts.
Have a Consistent Domain
After take a deep consideration about the content, SEO starting tips need you to make sure that you are consistent with your domain names. It reflects and represents your whole foundation. If you are not consistent with your domain, the search engine can lead the users to other possible domain which is not your website. It would be better if you have an old-schooled domain after making sure that the previous domain owners do nothing. Add keywords in your URL can be helpful for you as giving rank will be easier.
Optimize other Media
In developing SEO, you should consider other media optimization like tablet and mobile besides the desktop experience. Video is one of rich media content that you can create to get a rank easier. Non-text content like PDF or Flash must be optimized too. Make sure that each content has meta descriptions and title tags. Even though they are ignored, meta keywords are still used. So, ensure that the format is correct. Meta description, furthermore, must be unique and addressing to your specific page as well as the title tags. Later, it can attract the users to find out and read more. Finally, you can learn more about SEO basics as you develop it. Practice more for more perfection.