Much of modern media has made the transition to digital formats. Blogging has become a popular way of writing the types of articles commonly seen in magazines. However, much like online newspapers, online magazines also exist and offer an alternative to the blog format. However, these two formats can overlap and the differences between them can be hard to narrow down without a more in-depth review.
Blogs And Online Magazines: A Comparison
A key difference between a blog and an online magazine is how it is perceived by readers. Blogs are often perceived as being written by a single person (or a small group of people), covering a smaller more niche topic or audience, and is not designed to turn much of a profit if any. By comparison, online magazines are considered more authoritative in their content, run like a business, have a larger staff, and present material in a traditional publishing format with weekly, bi-monthly, or monthly offerings.
It is important to remember that blogs can have many of the aspects of an online magazine so these definitions can become blurred. A point of separation between the two is in the presentation and format.
- Blogs are more content focused and layouts can be more minimalist. Online magazines are more complex in their designs and tend to incorporate more graphics.
- Blogs are a series of entries often without an exact schedule while online magazines have a set release schedule.
- Blogs can be more random in content while online magazines focus on a core concept or magazine identity.
Online magazines tend to have a general image which ties into a greater overall brand. Aside from having the general image branding refers to things other than just the online magazine content. These can include their logo, newsletter, detailed archives, and even old-fashioned print media. Whereas a blog may not have branding of any kind.
Content And Crediting
To generalize the next key difference in blogs are that they are not as journalistic as online magazines. That is not to say that blogs cannot produce quality content it’s that blogs have greater flexibility in terms of what is acceptable content. A blog allows for more personal thoughts, off the cuff thinking, personal opinions, and general random ideas vs an online magazine which is more structured, focused, relies on classic journalism rules, and reads
like the print magazines they originated from. Blogs also tend to be run by a singular person so author profiles and biography pages are not needed but these are commonly found in online magazines due to a larger staff.
Which To Choose?
Each approach has its own advantages and what works best depends on individual business needs and the type of material being produced. There is also the option of running both a blog and online magazine simultaneously and releasing material which fits each format separately.
- Blogs: offer a great deal of flexibility in terms of content and schedule. A blog format allows for the publication of new material whenever it is produced and isn’t locked into a set release schedule. Blogs also allow for more opinion-driven content.
offer a more structured format with each magazine release having a general set size for articles, word count, and published material. Also, with a focus on a specific content area, online magazines can be easier to design with each month being its own unique finished product. A focus on journalistic standards increases respectability.