A lot of people think that when someone says “minimalist approach” they have an easy job ahead of them. However, that claim is just not true. Since you need to make use of fewer elements, your task is to come up with the same amount of usability by implementing less interface. Your job is to create the perfect balance between functionality and aesthetics, by knowing how to use the space that you have properly, and by implementing powerful visuals, typography while focusing on the presentation of your content. Here are six techniques that you should follow when creating a minimalist web design.
The importance of purpose
The minimalist approach is based on getting rid of all the elements that aren’t necessary, and paying attention to what simply has to be there. It means that its most significant focus is the purpose. To create a minimalist design, you can’t just remove most of the graphics and think you’ve done your job. It’s all about rethinking the content and stripping it down to bare necessities. It is when the important elements on your pages will come to light. Make a plan by writing down what content you need, and then throw out everything else.
Negative space controls the visual flow of the person visiting your website. The more negative space there is on the element, the more it draws the eye. This makes it an essential tool when you are creating a minimalist design with a selected few of elements. The whole organization is another dominant trait of negative space. It doesn’t allow the design to be overwhelming for the user. The primary goal is to draw attention to your content.
As a significant number of elements is now out of the picture, one part that remains crucial to every website is words. As you are adding emphasis to the remaining elements of your minimalist web design, you will also emphasize typography. It needs to look good, be sharp, and preferably be custom as well. It draws focus to the words and your content and plays a vital visual role. Bold styles and unusual letterforms are the way to go.
According to experienced web designers from Webwingz, when going minimalist, it is important to create a minimal brand mark that will represent your brand identity. You should keep the logo very simple, and use a minimal color palette. Simplicity will enable you to use it throughout the rest of your branding consistently, and make it very memorable. You will be able to seamlessly implement it into your website pages, as well as other promotional material.
Balance and symmetry
For your design to have the intended effect, it needs to focus on solid visual organization, including a robust grid, visual balance, and particular attention to how everything is aligned. A reliable grid is a foundation. It’s made through the smart use of negative space and enables you to arrange everything purposefully. As for alignment, it doesn’t mean merely putting all content in the center. Items can be aligned in various positions. This is precisely related to the text, as it can be placed left, right, or center.
There are four kinds of symmetry used in website design:
Horizontal symmetry. It’s when both sides of the screen have the same amount of elements which and they are similarly grouped.
Approximate symmetry. It’s when the elements are different, but the visual weight remains. It’s often done through pairing a group of small elements against a large element or a lot of space.
Radial symmetry. This design has its focal point in the center, which then moves outward in a pattern that is almost like that of a concentric circle.
Asymmetry. In this case, elements are designed with the purpose to contrast one another via colors, shapes, and sizes. It’s considered the hardest designs to create because there’s a fine line between a quality and a confusing layout.
Large and powerful photographs
If you get a feeling that your minimalist design is too hard to relate to, then the use of large and powerful photos will help, as they connect to the user yet don’t dominate the foreground. Hero headers and hero images are common for minimalist layouts, and they are comprised out of a sharp image that is on top of the scroll. Remember that your photo needs to have minimalist characteristics as well. It should, for example, include large negative spaces such as white walls or open skies.
A minimalist approach to web design can be compelling, and its focus is the purpose. Its idea is to make the best use out of little elements that it has to provide a great user experience. Implement these six minimalist techniques when designing your website.