Wedding fairs are the ideal place-to-be for every potential bride and groom to get inspiration for their special day. These are incredibly popular events that bring together a range of exhibitors who are going to discuss their wedding services and products, all under one roof. This goes without saying that such a destination is just perfect for the would-be-bride.
The first thing that you should do is to double check that there are no other wedding fairs that are running on the same day. This is because this will trigger massive competition for you on both the number of suppliers and visitors available to you.
But you need to understand the key factors that are to be addressed by the organisers for creating the best wedding fair. Here are some essential tips for organising the perfect wedding fair. Just spare a few minutes to read on.
- Plan Up a Marketing Budget – You should have a marketing budget well in advance. This way you will get time on your side regarding how you can present your stand. That is why you should not try to book in an expo or a fair in the last minute. This will ensure that you do not have to stress over ordering brochures and business cards. You should ensure that all the social media followers know that you are attending the event. This may inspire them to attend the event so that they can get have discussion regarding their big day with you. You should also have some strategy in mind in case you are going to launch a new product or service.
- Find the Perfect Venue –You have to choose a venue that caters to the taste of your target visitors. If you are thinking of a modern venue then it is much more likely to attract young couples who are full with quirkier and contemporary ideas. On the other hand, attendees to a more “old school” venue will be on the lookout for conventional services and items that are more in keeping with the ambience. The choice of venue sets the expectation about the types of vendors and exhibitors that you will want to invite to the fair. Apart from these two, you can also opt for a mix and match venue that will blend the contemporary and the traditional services and products beautifully, provided that you have the space. But you will know your audience better than anyone else. So it is suggested that you cater for the audience that you expect.
- Make Sure You Have an Eclectic Mix of Suppliers – Nowadays, couples are always on the lookout for innovation and they are less excited about the traditional wedding celebrations. Instead they are always on the lookout for something that is a bit “extra-ordinary” to add the wow factor to their wedding day. There are, of course, certain kinds of stalls that are expected in every wedding fair. But you also need to ensure that there be certain gems that will set the heart racing. The traditional category of exhibitors must include the venues, cakes and decorations, wedding gowns, photography, tuxedos and classic car hire. On the contrary, inflatable assault course hires, magicians and any other favours can fit into the “wow” factor category that gets the imagination racing.
- Follow a Good Sales Technique –Just a creative display of all the supplies is not enough. You have to still need to go the extra mile. It is advisable that the exhibitors must bring someone along with them to help them on the day. Remember that everyone needs some break rests and some time off to grab a bite. This way the exhibitors won’t miss on any queries if they are far away from the stand. During the other times, one of them can have the initial conversation while the other one can spend time in quality conversations with the client.
The above are some of the essential tips that are suggested by the professional party planning company. If you follow these, you must be able to host the perfect wedding fair.